Explore our blog for strategic guidance, PR insights, media trends, and campaign inspiration. Our articles are written by industry experts and cover both global PR strategies and region-specific communication tactics across Africa.
The concept of guaranteed press coverage has stirred debate within the PR industry. Some argue it undermines the craft of earned media, while others see
As the world’s youngest continent and home to some of the fastest-growing economies, Africa presents a communications opportunity like no other. Yet despite its dynamism,
The term influencer has become both overused and misunderstood. While it’s easy to reduce influencer marketing to viral videos or curated Instagram feeds, the reality
